Apr 21 - May 1 - Genoa hosts Euroflora 2011

by LiguriaGuide.com
(Genoa)

Five years after the show’s latest edition, the lush, magic atmosphere of Euroflora will soon be back - from 21 April to 1 May 2011 - and will once more turn Genoa fair and exhibition centre into a huge garden in bloom.

Euroflora 2011 – which this year celebrates its tenth edition – is going to be a unique, wonderful show made up of magnificent plants, colours and fragrances from five continents, capable of attracting professional operators and enthusiasts from all over the world.

Following complex and painstaking construction works, Fiera di Genova will open the gates of its lush gardens and let all visitors plunge into sweet, intoxicating scents and countless colour shades thanks to the presence of the best Italian and foreign products, which will once more contribute to the success of Genoa’s floralies.

The Palasport pavilion – which has always been the very heart of the show – pavilion C and the large outdoor areas will be joined this year by the new Blue Pavilion,which was designed and officially inaugurated by Jean Nouvel in 2009: with its twenty thousand square metres overlooking the sea, the new pavilion will undoubtedly further enhance Euroflora’s spectacular display of colours, reflections, and natural fragrances.

Euroflora is the most prestigious indoor international flower show in the Mediterranean basin. It features all sector products and applications: from research to hybridisation, from cut flowers to fronds, from pot plants to arboriculture, from gardening to landscape design.

Admissions: € 20.00, after 6.00 pm: € 16.00. Free entrance for children up to the age of 5; concessions (€ 10.00) for children aged between 6 and 14. Concessions will also be available (€ 16.00 at any time of the day) for disabled visitors and military personnel showing a valid ID.

For groups of at least 30 people entering together, tickets will be on sale at Fiera di Genova’s dedicated ticket counters during the Show; price per person, valid at any time during the day:
€18,00. Concessions will also be granted to primary and lower secondary school groups (in Italy: age 6 to 14) of at least 25 pupils plus two accompanying adults: price per pupil € 10.00, free entrance for the two accompanying adults.

Tickets can already be purchased in various travel agencies and authorised shops or on Euroflora’s website www.euroflora2011.it (from 1 February 2011 to 20 April 2011) at € 20.00,advance sale fee included.

Tickets will also be on sale at Fiera di Genova’s premises, Piazzale Kennedy 1, Genoa, from 25 February 2011 to 8 April 2011: € 18.00 – working days, from 9.00 am to 12.30 pm and from 2.30 to
5.30 pm.

For further details:
Fiera di Genova S.p.A.
www.euroflora2011.it
tel. + 39 010 53911

Fiera di Genova Press Office
Giusi Feleppa – Graziella Bonini – Matilde Bardella
+39 010.5391 211 – 262 – 394